Many web companies claim to update client’s sites for search engine optimization. Lately, I just haven’t seen it. I realize the SEO standards aren’t set in stone; that Search Engine Marketing is still in it’s infancy. To accomplish your website’s goal of becoming number one page rank, you need patience and content optimization.
What tactics and strategies will your SEO expert use to bring your website to the front of the pack? Does your SEO expert wear a white hat or a black hat when it comes to search engine optimization? Do you know what search engine markets they specialize in? Is it Google, Yahoo, or Bing? Page ranking can be difficult job. It’s hard not to go to the “Dark Side” of SEO. Black Hat SEO tactics are used by impatient programmers, designers, and developers . They want results fast but confuse organic content for Spam. They forget they are writing content for a human instead of a machine. Black hat SEO contaminates a site with invisible keywords. For example, redundant keywords that are the same color as the background. Page redirects that mislead search engines. Inappropriate use of keywords in meta tags, title tags, image tags, div tags, etc. There is a long list of black hat SEO gambits that have been used over the years. This type of abuse can cause search engines like Google, Yahoo, and Bing to ban your website. If you have a banned or poorly optimized website, it becomes a liability to your business.
There IS a “Good Side” to search engine optimization. It requires patience and proper keyword content. White Hat SEO uses standards and rules to get their pages rank organically on search engine markets. For some who are impatient and have money to spend, the sponsored links area can can be your ticket to faster site listings. And depending on your market your website may need to optimize for content or budgeted for cash investments into PPC (Pay-Per-Click) or CPI (Cost-Per-Impression). When the smoke clears, it is patience that wins out in the competition for high page rankings. With patience comes domain name maturity, frequently updated content, and website that is a asset to you and your business.
In conclusion, it’s very important to know what color hat your SEO expert wears. Your website and your business will depend on it.
